CAREEM challenges community to “Be Careem” this Eid
June 29, 2016

CAREEM challenges community to “Be Careem” this Eid

Regional campaign to be rolled out across 27 cities as a tribute to CAREEM Captains

Dubai, UAE, Wednesday 29th June 2016: CAREEM, the region’s darling ride-hailing app, is putting its money where its mouth is by matching every dirham raised from rides this Eid in the aim to give back to its very own Captains.

The unique initiative forms part of CAREEM’s DNA, which revolves around simplifying people’s lives and building an organization that inspires. “We wanted to use Eid as a platform to call out to all our customers to participate in a regional campaign that will give back to our Captains and hopefully show them how much we appreciate them.” said Aura Lunde, Careem UAE GM “We want to ‘Be Careem’ and match the amount raised through all rides taken this Eid using our special promocode. Whether they’re travelling ten minutes down the road to the mall or taking a longer trip to a neighboring emirate, all customers need to do is type in ANACAREEM and we’ll do the rest.”

The campaign will be rolled out across the 27 cities that CAREEM operates in during the three days of Eid. It aims to make a huge impact and to send out a strong message to the company’s 50,000 plus Captains who form the life-line of the company.

“We have almost 3 million registered users to date across the region, so imagine the impact we can make if everyone participates in this campaign. We are counting on everyone’s support to make this Eid an unforgettable one for our overlooked superheroes,” added Aura Lunde.

To help CAREEM give back to its Captains this Eid, use the promocode ANACAREEM!