Careem and TransAD launch new programme to provide new income opportunity for Emirati workforce in Abu Dhabi
- Careem opens up tech platform to provide careers for Emiratis and sons and daughters of Emirati women
- Emiratis and sons and daughters of Emirati women will be able to drive private cars on the Careem platform for a new Abu Dhabi service priced in line with local taxis
- Minimum customer fare for new service will be AED 12
- First private vehicle ride hailing service in the GCC, outside Saudi Arabia
- Registration portal live and outreach campaigns rolled out to attract Emirati participation
Abu Dhabi, UAE November 19: In collaboration with TransAD, Careem has introduced a new programme to provide flexible and safe income earning opportunities to Emiratis and sons and daughters of Emirati women living in Abu Dhabi.
UAE Nationals and sons and daughters of Emirati women can now opt to register on the Careem platform and drive private vehicles as part of a new initiative to open up jobs to the local workforce. The service will be priced in line with taxis in the Capital and customers will be able to book rides originating in anywhere in Abu Dhabi.
Careem has begun an outreach programme targeting UAE nationals and sons and daughters of Emirati women to promote the new initiative and to invite eligible Emirati Captains (Careem refers to its drivers as “Captains”) to register on their portal - drive.careem.com. Training sessions will be conducted in Abu Dhabi to upskill Captains on how to use Careem technology; best driving practices; vehicle and road safety and customer service. Careem offers all Captains additional benefits including support for applying for vehicle, health insurance, personal finance training and discounts on fuel and groceries.
Ahead of qualifying to drive for Careem, all Captains go through rigorous screening and background checks including character references and driving history. To qualify for the programme, Captains will need to have local residency, be aged 23 and above and with a minimum of five years’ driving experience.
Mr. Mohammed Al Qemzi, General Manager of TransAD said: “We have been working closely with our partners at Careem to provide technology enabled mobility in Abu Dhabi since 2013. It’s a great milestone that we can now bring our city more affordable ride hailing options and at the same time empower our UAE National workforce with a new way to earn a regular, flexible income in a safe and regulated environment. We are excited about engaging the sons and daughters of our Capital, Abu Dhabi in this very promising move towards inclusion into the workplace.”
Commenting on the occasion, Samir Satchu, Senior Director of Government Relations and Public Policy at Careem: “Careem and TransAD are taking the right step in enabling Emirati participation in the ride-hailing economy with their own private vehicles and at no premium to taxis. This is a first for the UAE. We hope to be able to demonstrate over time that the Careem platform can be a significant driver of local economic empowerment in Abu Dhabi and across some of our other GCC markets”
Bassel Al Nahlaoui, Managing Director of Careem Gulf: “Abu Dhabi has always been a strategic market for us - as the second city on our footprint and home to many loyal customers who have supported us since the beginning. We are delighted to offer a new, more affordable service and to use our platform in an inclusive way by inviting in an Emirati workforce. It’s been an exciting journey for us in the Capital and we can’t wait to begin this new phase of our operations.”
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Careem is the leading technology platform for the greater Middle East. A pioneer of the region’s ride-hailing economy, Careem is expanding services across its platform to include payments, delivery and mass transportation. Careem’s mission is to simplify and improve the lives of people and build a lasting institution that inspires. Established in July 2012, Careem operates in more than 120 cities across 15 countries and has created more than one million job opportunities in the region. www.careem.com
For Media Inquires:
Hadil El Maki
Communications Manager - UAE/GCC