CAREEM announces strategic partnership with the Entertainer to become Official Transportation Provider across the region
April 20, 2016

Members can now book CAREEM rides directly through the Entertainer App in the UAE, Saudi Arabia, Bahrain, Kuwait and Qatar to all featured destinations

CAREEM, the MENA region’s locally founded app-based car service, has announced a strategic partnership with the Entertainer, the leading provider of Buy One Get One Free incentive offers across the Middle East, Africa, Asia and Europe, to become the official Transportation Provider of Entertainer users around the region.

Enhancing the customer experience even further, CAREEM is now accessible via the Entertainer App for users to enjoy efficient, welcoming and affordable means of transport to their favourite dining, leisure, entertainment and beauty destinations across the UAE and wider GCC. Effective immediately, customers can now book their CAREEM ride through the Entertainer App in Dubai, Abu Dhabi, Riyadh, Jeddah, Qatar, Bahrain and Kuwait.

"We are honoured to be aligning with such an innovative and respected company as the Entertainer,” said Christian Eid, General Manager of CAREEM UAE. “We are both successful, homegrown brands and most importantly, share a common goal to better serve our communities. Through this partnership, we will do exactly that. By adding CAREEM technology into the Entertainer App, we are providing customers with a convenient and user-friendly service that will complement the value-driven experiences offered by the Entertainer.”

With the aim to offer customers a better than EVER experience, CAREEM and the Entertainer have launched a host of benefits for their respective members in the aforementioned cities to celebrate the new collaboration. Valid until Tuesday 31st May, CAREEM customers will get a special 25% discount on purchase of the various Entertainer products, whilst the Entertainer members will get 20% off their next three rides booked with CAREEM.

Founded in Dubai in 2012, CAREEM is an app and web-based chauffeur-driven car booking service currently operating in 27 cities in the MENA region. In the last four years, the company has witnessed 30%+ growth month-on-month, having delivered millions of successful rides with tens of thousands of ‘Captains’ (drivers) since launch. This is due in large part to the strong investment across the region from companies such as The Abraaj Group, Al Tayyar, the largest institutional investor in CAREEM, STC Ventures, Beco Capital, Impulse (a subsidiary of Kuwait Investment Authority), Lumia Capital and Wamda Capital to support in accelerating CAREEM’s market expansion and innovation.

“For CAREEM, transport is a lifeline to everything, and because of that, we have been able to connect more people with a simple, technology-enabled, real-time platform for a safer and more accessible transport option,” added Eid. “Together with partners such as the Entertainer, as well as our investors, CAREEM is opening up a world of endless possibilities.”


CAREEM is an app-based car service that makes ordering chauffeur-driven cars reliable, safe, convenient, and affordable. Its customers can book a car on the CAREEM apps and website, or by calling the call center. CAREEM is a pioneering company in the region’s nascent ‘sharing economy’ – its mission is to make people’s lives simpler by revolutionizing the transportation and logistics industry in the region.

Established in July 2012, today CAREEM operates across 27 cities in the Middle East North Africa (MENA) region, including Abu Dhabi, Alexandria, Al Hasa, Amman, Beirut, Cairo, Casablanca, Dhahran, Doha, Dubai, Dammam, Islamabad, Jeddah, Jubail, Karachi, Kuwait, Khobar, Lahore, Makkah, Madinah, Manama, Qassim, Rabat, Riyadh, Sahel and Sharjah.

About The Entertainer:

Founded in 2001 by Donna Benton, the Entertainer provides Buy One Get One Free incentive offers from well-known dining, leisure, entertainment, beauty and hotel brands across the Middle East, Asia, Africa and Europe. Packaged together and published as market-specific books and as an award-winning App, the Entertainer has enjoyed phenomenal growth by virtue of a strong partner network, a burgeoning corporate loyalty business and a broad base of delighted customers. Today, the Entertainer offers 45 products across 40 destinations in 15 countries. For further information, please visit our website

Media Contact:

Samantha Horwell

Mobile: +971 50 774 1959