Careem Signs a Memorandum of Understanding with The Department of Tourism and Culture - Abu Dhabi
November 11, 2018


Abu Dhabi, UAE - 11 November 2018: Careem, the leading ride hailing company and the only tech unicorn in the region, signed a Memorandum of Understanding with The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) today to collaborate to enhance the tourist experience in the UAE capital on multiple fronts.

The agreement, which was signed by HE Saif Saeed Ghobash, Undersecretary  at DCT Abu Dhabi and Bassel Al Nahlaoui, Managing Director of Careem GCC, will see Careem and DCT Abu Dhabi team up to elevate and improve the touristic experience in the emirate and provide the best services for Abu Dhabi’s residents and visitors.

The Mou will see Careem and DCT Abu Dhabi work to improve customer journeys from Abu Dhbai International airport, enhance water taxi solutions to drive customers to various islands in Abu Dhabi, develop ‘Curated Routes’ around the emirate, jointly promote key strategic events in the city, create an ecosystem of knowledge transfer between the two entities, and also work together to map various data points to better understand commuter behaviour and create solutions to commuter problems.

HE Saif Saeed Ghobash, Undersecretary at DCT Abu Dhabi said: “This agreement between our two organisations is in line with our desire to constantly improve the visitor experience at all touch points across the emirate. Working together with our partners at Careem we will improve accessibility and take another step towards a truly seamless travel experience for our guests. Enhancing transportation provision and efficiency, as well as using Careem to cross-promote events across the emirate, means our guests can concentrate more on enjoying the culture and heritage of Abu Dhabi. The experience and knowledge gained from our collaboration will also pay dividends in the future, which will ultimately benefit Abu Dhabi.”

Bassel Al Nahlaoui, Managing Director of Careem GCC said: “Our partnership with DCT Abu Dhabi reflects our commitment to supporting the cultural and creative scenes of the UAE. We are keen on working closely with decision makers in UAE and sharing knowledge and expertise to look for innovative ways to improve the transport and tourism sectors based on technology, analytics and valuable insights.”

He added: “Careem was established with the mission to simplify and improve people’s lives and today’s event brings us a step closer to achieving our mission”

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 About Careem:

Careem is the region’s leading ride-hailing service that provides reliable, safe and affordable transportation choices via a mobile app. Careem is a pioneer in the region’s ‘sharing economy’ – its mission is to make people’s lives simpler and build an institution that inspires. Established in July 2012, Careem is now the only unicorn in the region and operates in more than 90 cities across 14 countries in the broader Middle East, including North Africa, Turkey and Pakistan.

For Media Inquires:

Hadil El Maki

Communications Manager - UAE/GCC