The UAE's Largest Digital Platform
The UAE's largest digital platform by daily transactions — an omni-channel network across online and offline, with a highly attentive, premium audience across mobility, food, Quik and pay.
1.6M+
Monthly Active Users
6.5M+
Monthly Transactions
11 min
Avg. Daily Time Spent
600K+
Careem Plus Subscribers
12 transactions/month per subscriber
Regional Reach
50M+
Total Customers
1B+
Total Transactions
70+
Cities
8
Countries
Built on deterministic first-party data.
Our first-party data is based on real customer behavior, not inferred signals. Careem captures real customers during real moments of action — when attention is active and not accidental.
Mobility Signals
Commutes, lifestyle zones, airport intent.
Food & Grocery
Cuisine, basket size, timing behavior.
Financial Context
Payments, subscriptions, bill behavior.
Super-App Intel
Synergy across rides, food and pay.
Everything App Ecosystem
Single platform covering Mobility, Food, Pay, Groceries, and much more.
Captive Audience
Engage with premium, highly-attentive users during real moments of action.
First-Party Data
Deterministic behavioral, location, transactional & financial signals.
Brand-Safe Environment
Verified users, Careem-owned surfaces, transparent reporting.
Precise Bespoke Targeting
Our first-party data is based on real customer behavior — not inferred signals. Mobility, food & grocery, financial context, and super-app intelligence create bespoke audiences tailor-made for your brand.
Location
High-traffic zones, premium neighborhoods, business districts.
Purchase Behavior
Parents, pet owners, healthy eaters, specific product purchases.
Mobility Patterns
Frequent rides to malls, gyms, airports, schools, banks.
Audience Segments
Young professionals, tourists, residents, nationalities.
High Spenders
Premium card holders, high order value, high frequency.
Time & Context
Waiting for rides, enroute journey, browsing the app.
Your Complete Ad Ecosystem
15 omni-channel touchpoints across digital and physical — from awareness to retention — plus endemic commerce formats for Quik and Food partners. Each unit is available standalone or bundled.
High-Impact Awareness
Own the first impression with premium, high-visibility placements the moment users open Careem.
- Splash Screen — 100% SOV for 3 seconds on app launch
- Masthead — rich front-row placement above core services
- Homepage Banner — reach engaged users browsing the app
Mid-Funnel Engagement
Capture peak attention during moments of action, right around a ride or order.
- Post-Transaction Ads — peak trust right after a ride or order
- Map Icon & Crown Banner — 100% SOV across the day's transactions
Lead Ads
Frictionless in-app lead forms (Name, Email, Number) built directly into the experience — no redirects or drop-offs.
- In-app lead capture — zero friction, pre-filled fields
- Subscribe, Book Now, Learn More CTAs
Grocery Commerce Ads
Reach shoppers with intent across the Quik mini-app, from discovery to add-to-cart.
- Mini-App & Pre-Search Banners
- Branded Product Carousel
- Search & Category Banner
- Product Listing Ads
Food Ordering Ads
Intercept cuisine decisions and boost restaurant visibility across the Food mini-app.
- Brand of the Day
- Subpage Banners
- Sponsored Listings
Re-engagement & Retention
Bring users back with direct, high-attention messaging beyond the session.
- Push Notifications — direct-to-lock-screen, immediate action
- Emailers — 100% dedicated inbox real estate for storytelling
Out-of-App & OOH
Extend the brand into the physical world across high-frequency, real-world touchpoints.
- Co-Branded Quik Bags & Flyers
- Branded & Digital Delivery Boxes
- Bike Wrapping & MUPI Stations
- Hala In-Car Screens
Where Advertising Meets Real Life
Build brand awareness inside everyday moments. Our ads provide contextual relevance across all industries.
FMCG
Reach households at the moment of purchase across Quik and food, with endemic sponsored listings and shelf visibility.
Food & Beverage
Drive orders and awareness for restaurants and F&B brands where users are already deciding what to eat.
Retail & E-commerce
Drive footfall and online sales by reaching shoppers during everyday journeys and high-intent moments.
Automotive
Reach potential car buyers during daily commutes when transportation is top of mind.
Banking & Financial Services
Build trust for financial products inside a platform already trusted with payments.
Travel & Hospitality
Inspire potential travelers during moments of movement and anticipation.
Real Estate
Build awareness for developments among users who commute near your projects.
Measuring What Matters
Transparent, full-funnel measurement for both brand and endemic campaigns.
Awareness
Reach (unique users)
Frequency
Engagement
Video Completion Rate
Click-Through Rate
Action
Leads Captured
Page Visits
Endemic Sales
Impressions
Clicks
Orders (Sales)
Brand Lift Studies — measure uplift in awareness, consideration and favorability via in-app surveys (Ad Recall, Top-of-Mind Awareness). Complimentary for campaigns running >1 month with >$50K budget. Available in core markets; full per-market coverage to be confirmed.
Endemic order attribution — Food: CPC 24h post-click; banners 7 days post-click, 24h post-view. Quik: CPC 7 days post-click; banners 7 days post-click, 24h post-view.
100% Brand-Safe, First-Party Environment
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